Whether to hire an in-house SEO team Auckland or work with an agency is a decision every business must make. The choice is based on many factors, including the company’s capabilities and budget.
A successful SEO strategy requires teamwork, so choosing the right team is crucial. Here are a few tips to help you make the best choice:
1. Look for a team with a proven track record
If you’re serious about SEO, then you need a dedicated team to help get your website ranking higher on search engines. While hiring a freelancer or an agency is possible, having your in-house team can provide more control and customisation. However, it’s important to note that building your SEO team requires a significant financial commitment.
When choosing an in-house SEO team, you should look for a well-rounded group of people with various skills and expertise. This includes technical SEO, content marketing, link building and more. A good SEO team should also have experience working with similar businesses to yours. This will ensure they understand your industry and can effectively implement strategies to improve your online visibility.
While determining your SEO team structure, setting clear and measurable goals is important. You should also make sure that your goals are relevant to your business. This will help you determine if your SEO efforts are making an impact on your bottom line.
2. Ask for references
Many SEO team Auckland service providers will post testimonials on their website, but you should also search online for reviews. This will give you an idea of how clients and other professionals view the company.
Any agency worth its salt should be able to provide you with a list of references from past clients in your industry niche. Moreover, they should be able to share details about how they worked with these clients with you. This will help you understand whether they are a good fit for your business and will be able to deliver results.
You should also check whether the company has a team of experts in different areas, such as content marketing, web development, and digital PR. This is because multifaceted teams tend to achieve SEO goals effectively.
In addition, you should look for a project manager who will act as a liaison between the SEO team and the web developers. This will ensure that everyone is working together smoothly and efficiently.
3. Ask for a demo
When evaluating an SEO team, ask to see a case study of their work on a similar website. This can give you an idea of their abilities and whether they will fit your business well. The demo should include Google Analytics and Search Console screenshots and their favourite SEO tools. This will help you understand the results and compare before and after results.
Finding out how the SEO team will communicate with you throughout the process is important. How often will they check in? How will they report on progress, and how is it measured? This will be important for maintaining a strong partnership and meeting your goals.
A good SEO team comprises multiple members with different skill sets and expertise. Depending on your company’s needs, you may want to include an in-house web developer, content strategist, or link builder. Having a diverse team can ensure that your SEO efforts are effective and scalable.
4. Ask for a quote
As you narrow your search for an SEO team, ask each agency to send you their proposal. The proposal will give you an overview of their services and who they would assign to your project. It’s also a good time to check whether each team member has specific expertise in your industry or market. For example, if you’re looking for an SEO team that can take care of all your content needs, you’ll want to ensure that their team includes copywriters and link builders.
Additionally, ask each agency how they plan to communicate with you. They must regularly communicate with you about their progress toward your goals and KPIs. Ask them how often they expect to meet with you and what type of report they’ll provide to keep you updated.
It’s also good to ask each agency about their education and continuing training. SEO is an ever-changing field; your team must stay current on the latest trends. For example, Google constantly improves its algorithms and adds new optimiser considerations. A reputable SEO team Auckland will stay current on these changes and be able to explain how they might affect your campaign. They should also have a solid system for feedback and communication between you and their team members.